Video is one of the fastest-growing parts of local marketing, and one of the least understood. Here’s what we’re asked most before starting a video or social content project.
Do I really need video ads, or are photos and text posts enough?
Video consistently gets more attention and watch time on Instagram and Facebook than static posts, and it’s what both platforms’ algorithms currently favour showing to new audiences. For most businesses, a mix works best — but if you’re only doing one format going forward, video gives you the strongest reach per post.
How much does a video ad cost to produce?
It depends on length, whether we’re filming at your location, and how much editing and motion graphics are involved. A short social media ad or reel costs far less than a full brand commercial. We’ll scope it against your budget rather than a fixed package.
Where do you film — do I need a studio?
Most of our shoots happen at your actual shop, showroom, or clinic, which usually looks more authentic to customers than a generic studio backdrop. We bring the lighting and equipment needed.
How many videos do I need per month?
For steady social media presence, most small businesses do well with 4–8 short-form videos a month, mixed with photo posts. We help set a realistic content calendar rather than overcommitting to a volume that becomes hard to sustain.
What’s the difference between a reel and a paid video ad?
A reel is organic content posted to your page that reaches your existing followers plus some algorithmic reach. A paid video ad is the same kind of content but boosted to a specific new audience you choose — by location, age, or interest — so it reaches people who’ve never heard of you yet.
Can you help with WhatsApp Status and other everyday marketing, not just big campaigns?
Yes — a lot of local customer touchpoints in Kerala happen through WhatsApp Status and Business broadcasts. We can prepare simple recurring content for these alongside your main social media and ad campaigns.
Have an idea for a video but not sure where to start? Tell us about your business and we’ll suggest a plan.